Purchase decisions are facilitated through LoopAR (www.loop.ar).
Using augmented reality technology, additional details about the products (benefits, usage, recommendations, health alerts, comparisons, etc..) can be placed on their labels and packaging. Our platform uses Mobile Web instead of traditional applications, so there is no installation barrier. Another key difference is that there is no need for a QR code for every item, which eliminates the logistical challenge of deployment and creating engagement in order to avoid the user from feeling this experience boring. Once the camera is opened, the user can scan several products to obtain additional information that helps in decision-making.
